Markup Explained: The Complete Guide to Pricing Products for Profit
Learn everything about markup, pricing strategies, profit margins, bulk pricing, and how to price products for sustainable profitability.
This article covers markup concepts, calculations, industry standards, bulk pricing strategies, and actionable tips for businesses of all types.
What Is Markup?
Markup is the amount added to the cost of a product or service to determine its selling price. It is typically expressed as a percentage of cost, not selling price.
Example
Cost: $100, Selling Price: $150, Profit: $50 → Markup = (50 ÷ 100) × 100 = 50%
Markup Calculator
Interactive Markup Calculator
Selling Price
Markup Amount
Profit Margin
Target Selling Price → Required Markup
Bulk Product Pricing
How to Use This Calculator
- Select your preferred currency.
- Enter product cost and desired markup percentage.
- Click Calculate to view selling price, markup amount, and profit margin.
- Use the Target Selling Price section to find required markup for a target price.
- Enter multiple product costs to calculate bulk pricing.
Final Thoughts
Markup is not just math — it’s a strategic business decision. Use this interactive calculator alongside the insights in this article to price confidently and maximize profitability.